When your email bounces, take action
Since bounce handling can be complicated, standards were established. These standards regulate the way an email bounce should be built up. Regretfully, these standards are not always followed. In some cases, confusing messages are sent back to disrupt spamming. This makes bounce management something you'd leave up to the experts instead.
Gain insight into why your email bounced. The status of an email tells you a lot about the underlying issue, but many providers choose not to show this information.
Flowmailer tells you exactly what the problem is that caused the email to bounce. Did an email bounce because the domain is unknown? Check if the @domain.com looks correct. Does it say that the IP is blacklisted? Check out what to do next.
Flowmailer's Bounce Management module places undelivered messages on a dropout list. From this list, you can correct the false email address. By doing so, you're able to resend your message to the new address.
Bounce notifications are also feedbacked to your source system so that the false email address can be adjusted there as well. This ensures the quality of your data, your recipient lists, and ultimately your sender/domain reputation!
Where other platforms choose to display both hard and soft bounces as bounces, we're stepping up a notch to make it as easy as possible for you to follow up on bounces. Soft bounces can be emailed again after a while, since their inbox may have been full for a short time. Hard bounces are put on a list for you to decide whether or not Customer Support should follow up on these bouncing addresses.
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