Know how your recipients interact with your emails
Email engagement is measured by how recipients interact with your emails. Some of these metrics include email open rates, reply rates, click-through rates, and conversion rates. On the other hand, you also need to measure negative engagement in the form of spam complaints of unsubscribes.
Know exactly how customers engage with your emails. Track their opens and clicks - or not, if you don't want to. The Open & Click Tracking Flowstep allows you to turn tracking on and off for specific messages streams or all of your emails. Set dynamic UTM parameters to get insight in what buttons were clicked, what upselling items work, and what your customers find most interesting about your emails.
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