Message Flows & Flowsteps

A new generation of developing and delivering emails

Change the way you send emails with technology that supports your and your customer's wishes. Flows and Flowsteps let you create incredible customer experiences in the inbox. Design emails for every audience, in their language, and conform local legislation.

Message Flows & Flowsteps


Add tracking to measure engagement. Swing in personalized attachments for the best in-mail experience. Rewrite sender addresses to comply with authentication. Retrieve external data to send content in every language. Whatever you need, the possibilities are endless with Flows and Flowsteps.

How it works


Organize your message streams in comprehensible Flows. Flows are currents of emails having the same characteristics: brand, language, shop, type of transaction, and so on.

Think of all your order confirmations to your German vs Swedish customers. They probably order different things but are all in the same 'flow'. You create the conditions for these Flows: email headers, data from the email, even the subject line.

In your Flows, you're able to add every feature you like to your emails. We call them Flowsteps.


Augment your emails by adding Flowsteps. With Flowsteps, you turn basic email data into (transactional) email extravaganza. Add attachments, analytics, or external data. Schedule your emails, alter the sender address, headers and recipients, and many more options!

Adding Flowsteps to your Message Flows is easy with our drag and drop Floweditor. Simply add or remove the features you need and our platform will do the rest. Create excellent email experiences with emails your customers love!

Message Flows & Flowsteps

for your business?

Combine ultimate flexibility with organized structures with Flowmailer's Flows & Flowsteps.

 Try it for free