SMS Messaging

Send text messages to customers

Together with email, SMS plays a very important role in the Customer Journey. For example, after a purchase, where customers expect to be kept up to date, SMS can add real value- but there are tons of other use cases for (transactional) SMS.

SMS Messaging


Though WhatsApp is gaining traction as a marketing channel, SMS remains one of the most powerful ways to connect with your customers. They are short, simple, and to-the-point. No wonder businesses send out billions of them annually. With Flowmailer's SMS functionality, you can send SMSes to phone numbers all over Europe for one set fee per text.

How it works

Flowmailer helps you deliver your SMS messages. Whether it's through SMPP or API, the Flowmailer platform allows you to create and track messages that you send to phone numbers. Create templates, enrich them with the corresponding data, and send out well-crafted SMSes in no-time.

order confirmation on phone
Using SMS to confirm an order

Using SMS as a follow-up

SMS is a great way to follow-up after someone fills out a lead form, signs up for your service, or after they had an exploratory call with one of your sales people. Reaching out to them on their preferred or last used medium really adds to their customer experience.

Reminding people through SMS

After someone booked an appointment, is getting something delivered today, or has an expiring trial account with your service, SMS is a great way to notify them about something that's time-bound. People tend to have their notifications for SMS turned on, which is not always the case for email.

Using SMS to minimize email bounces

When sending an email doesn't go to plan, due to an email address causing a bounce, SMS is a great way to follow-up. Soft bounces can be resent, but when an important email hard bounces, you need a back-up plan. SMS is a great way to still get in contact with that customer.

Keep in mind:

There's always a list of requirements to check before you send email or SMS. In this case:

  • Make sure recipients have opted into receiving messages from you;
  • Always introduce yourself (clear sender name);
  • If applicable, keep your CTA short and concise;
  • Keep message length under 160 characters, or your text might get split into multiple messages - costing you more.

SMS Messaging

for your business?

Easily create, send, and track the SMS messages that leave your business. Whether it's a reminder SMS from your invoicing platform or a follow-up SMS when an email address hard bounces, Flowmailer gives you the SMS tools you need to step up your customer communications.

 Try it for free