Flowmailer Resources

Your go-to place for transactional email and email deliverability content

Insights

Higher Customer Satisfaction through Real-Time Shipment Status Emails

How DPD scores high on CS through insight in 'The Last Mile'

Tom Blijleven

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Insights

The Twelve Days of Christmas Preparation

12 Email Experts share tips on preparing your Christmas email campaigns.

Tom Blijleven

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Deliverability

mailsoar logo

Increasing the Deliverability of your Transactional Emails

Best Practices to make sure your (transactional) emails hit the inbox.

Clémentine Biard & Pierre Pignault

Read article

Insights

A broken Privacy Shield

The End of Privacy Shield

What does the Schrems II case mean for your business?

Matthias de Bruyne & Tom Blijleven

Read article

Deliverability

A simple explanation of the
Simple Mail Transfer Protocol (SMTP)

SMTP ensures that all mail servers speak the same 'language'. How?

Tom Blijleven

Read article

Deliverability

image of paper planes flying to mobile phone email user. one email gets blocked, indicating the effect of the DMARC policy

How good behavior can get your emails to the inbox

Let's talk about deliverability's most important ally: email authentication.

Yanna-Torry Aspraki

Read article

Deliverability

Privacy in Email: Apple’s update, Do Not Track, and more…

In this session, Tobias, Chris, and Tom discuss what they know about i.e. MPP.

Tom Blijleven

Watch video

Transactional

transactional email guide

A Guide to Transactional Email: The message that needs to hit the inbox

How transactional email fits every marketing strategy perfectly.

Tom Blijleven

Read article

Deliverability

Email Deliverability: How we optimize the road to your customer's inbox

The various measures we take to guarantee high inbox placement.

Richard van Looijen

Read article

Insights

sensorpro logo
European Email Marketers gather around the number 2

Another day in the life of European email professionals (part 2)

What’s it like to work in email in different European countries?

Chris Byrne & Tom Blijleven

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Insights

highlights in gmail

The most prominent email marketing patterns of the decade

We connected the dots between trends and saw a few patterns emerging.

Richard van Looijen & Tom Blijleven

Read article

Insights

sensorpro logo
image of marketers hanging around the european stars

A day in the life of European email professionals (part 1)

What’s it like to work in email in different European countries?

Chris Byrne & Tom Blijleven

Download whitepaper

Transactional

pyramidal structure for email writing and design

The Inverted Pyramid: A journalist's secret for email design

Email design skills we can learn from a journalistic framework.

Tom Blijleven

Read article

Deliverability

A robot saying he will eliminate spam attempts

Six do-it-yourself techniques and tools to stop Web Form Spam

Though it's impossible to prevent all spam, here are some helpful DIY tips.

Tom Blijleven

Read article

Transactional

email with attachment (pdf)

Creating & sending dynamic attachments the right way

An outline of when and when not to send PDF attachments - and how.

Tom Blijleven

Read article

Insights

The Role of Email Delivery in your
2022 Marketing Strategy

In this session, we're looking into email trends that impact deliverability.

Tom Blijleven

Watch video

Deliverability

The Experts on BIMI for Email:
Expectations vs Reality

In this recorded live session, six experts dive deep into BIMI.

Tom Blijleven

Watch video

Transactional

image that resembles laptop with macros for building emails

Exceeding Customer Expectations with 5 Order Confirmation elements

Some ideas to give a bit of zing to your otherwise boring order confirmations.

Tom Blijleven

Read article

Transactional

logo inboxads
image of whitepaper Monetizing

Monetizing Your Most Read Emails

A guide on maximizing conversions on your transactional emails.

Ioana Dulcu & Tom Blijleven

Download whitepaper

Transactional

logo inboxads
transactional email conversion

Five reasons to consider effective transactional email marketing

Transactional emails are fertile ground for engagement with your recipients.

Ioana Dulcu & Tom Blijleven

Read article

Transactional

darkmode in email resembled by image of email with light and dark side

The Ins & Outs about the effect of Dark Mode on your emails

We analyze the effect Dark Mode has on your emails and how to cope with it.

Tom Blijleven

Read article

Deliverability

Magnifying glass checking an email for authentication

Keeping your emails & customers protected in a world of phishing

A guide to shows you how to start with email authentication.

Tom Blijleven

Read article

Deliverability

image of dmarc successfully blocking a phishing attempt

Finding out if your domain or IP is on a Blocklist and what to do next

Let's take a look at how you end up on blacklists and how to get rid of them.

Richard van Looijen

Read article

Insights

Higher Customer Satisfaction through Real-Time Shipment Status Emails

How DPD scores high on CS through insight in 'The Last Mile'

Tom Blijleven

Read article

Insights

The Twelve Days of Christmas Preparation

12 Email Experts share tips on preparing your Christmas email campaigns.

Tom Blijleven

Read article

Deliverability

mailsoar logo

Increasing the Deliverability of your Transactional Emails

Best Practices to make sure your (transactional) emails hit the inbox.

Clémentine Biard & Pierre Pignault

Read article

Insights

A broken Privacy Shield

The End of Privacy Shield

What does the Schrems II case mean for your business?

Matthias de Bruyne & Tom Blijleven

Read article

Deliverability

A simple explanation of the
Simple Mail Transfer Protocol (SMTP)

SMTP ensures that all mail servers speak the same 'language'. How?

Tom Blijleven

Read article

Deliverability

image of paper planes flying to mobile phone email user. one email gets blocked, indicating the effect of the DMARC policy

How good behavior can get your emails to the inbox

Let's talk about deliverability's most important ally: email authentication.

Yanna-Torry Aspraki

Read article

Transactional

transactional email guide

A Guide to Transactional Email: The message that needs to hit the inbox

How transactional email fits every marketing strategy perfectly.

Tom Blijleven

Read article

Deliverability

Email Deliverability: How we optimize the road to your customer's inbox

The various measures we take to guarantee high inbox placement.

Richard van Looijen

Read article

Insights

highlights in gmail

The most prominent email marketing patterns of the decade

We connected the dots between trends and saw a few patterns emerging.

Richard van Looijen & Tom Blijleven

Read article

Transactional

pyramidal structure for email writing and design

The Inverted Pyramid: A journalist's secret for email design

Email design skills we can learn from a journalistic framework.

Tom Blijleven

Read article

Deliverability

A robot saying he will eliminate spam attempts

Six do-it-yourself techniques and tools to stop Web Form Spam

Though it's impossible to prevent all spam, here are some helpful DIY tips.

Tom Blijleven

Read article

Transactional

email with attachment (pdf)

Creating & sending dynamic attachments the right way

An outline of when and when not to send PDF attachments - and how.

Tom Blijleven

Read article

Transactional

image that resembles laptop with macros for building emails

Exceeding Customer Expectations with 5 Order Confirmation elements

Some ideas to give a bit of zing to your otherwise boring order confirmations.

Tom Blijleven

Read article

Transactional

logo inboxads
transactional email conversion

Five reasons to consider effective transactional email marketing

Transactional emails are fertile ground for engagement with your recipients.

Ioana Dulcu & Tom Blijleven

Read article

Transactional

darkmode in email resembled by image of email with light and dark side

The Ins & Outs about the effect of Dark Mode on your emails

We analyze the effect Dark Mode has on your emails and how to cope with it.

Tom Blijleven

Read article

Deliverability

Magnifying glass checking an email for authentication

Keeping your emails & customers protected in a world of phishing

A guide to shows you how to start with email authentication.

Tom Blijleven

Read article

Deliverability

image of dmarc successfully blocking a phishing attempt

Finding out if your domain or IP is on a Blocklist and what to do next

Let's take a look at how you end up on blacklists and how to get rid of them.

Richard van Looijen

Read article

Deliverability

mailsoar logo

Increasing the Deliverability of your Transactional Emails

Best Practices to make sure your (transactional) emails hit the inbox.

Clémentine Biard & Pierre Pignault

Read article

Deliverability

A simple explanation of the
Simple Mail Transfer Protocol (SMTP)

SMTP ensures that all mail servers speak the same 'language'. How?

Tom Blijleven

Read article

Deliverability

Email Deliverability: How we optimize the road to your customer's inbox

The various measures we take to guarantee high inbox placement.

Richard van Looijen

Read article

Deliverability

image of paper planes flying to mobile phone email user. one email gets blocked, indicating the effect of the DMARC policy

How good behavior can get your emails to the inbox

Let's talk about deliverability's most important ally: email authentication.

Yanna-Torry Aspraki

Read article

Deliverability

Privacy in Email: Apple’s update, Do Not Track, and more…

In this session, Tobias, Chris, and Tom discuss what they know about i.e. MPP.

Tom Blijleven

Watch video

Deliverability

A robot saying he will eliminate spam attempts

Six do-it-yourself techniques and tools to stop Web Form Spam

Though it's impossible to prevent all spam, here are some helpful DIY tips.

Tom Blijleven

Read article

Deliverability

The Experts on BIMI for Email:
Expectations vs Reality

In this recorded live session, six experts dive deep into BIMI.

Tom Blijleven

Watch video

Deliverability

Magnifying glass checking an email for authentication

Keeping your emails & customers protected in a world of phishing

A guide to shows you how to start with email authentication.

Tom Blijleven

Read article

Deliverability

image of dmarc successfully blocking a phishing attempt

Finding out if your domain or IP is on a Blocklist and what to do next

Let's take a look at how you end up on blacklists and how to get rid of them.

Richard van Looijen

Read article