Privacy in Email

Apple’s MPP, the Do Not Track initiative, and more…

Tom Blijleven

Marketing Manager

@

Flowmailer

Christopher Byrne

CEO

@

sensorpro

Tobias Eickelpasch

Founder

@

Rock Your Email

Since Apple announced the iOS 15 feature "Mail Privacy Protection" in 2021, the world of email has been on fire. In this session, Tobias Eickelpasch (Rock Your Email), Chris Byrne (sensorpro), and Tom came together to discuss the development, the bigger picture of email privacy, and the future of email (marketing). They discuss what they know about MPP. What is Mail Privacy Protection (MPP)? How does MPP work? What does this mean for the open metric? How does it influence email performance? What's the bigger picture (considering GDPR, Privacy Shield, Do Not Track)?

Published on:

Jul 2021

Tom Blijleven

Marketing Manager

@

Flowmailer

With years of experience in the email (marketing) industry, Tom currently manages the marketing department at Flowmailer. In this role, he writes mainly about transactional email, email deliverability, and the API-first economy

Christopher Byrne

CEO

@

sensorpro

Chris Byrne is co-founder with lreland­ based Sensorpro, an email marketing & survey platform that has served many brands including Pampers, Brown Thomas and Family Dollar

Tobias Eickelpasch

Founder

@

Rock Your Email

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