Flowmailer Resources

Your go-to place for transactional email and email deliverability content

Insights

Authentication

Two-Factor Authentication (2FA) Explained

An important safety measure to protect your accounts.

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Transactional

Email Design

The Fonts Issue

A comprehensive guide to using fonts that work for your brand's emails.

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Transactional

Case Study

Adding transactional email to the marketing mix at Zusss

How Zusss is creating a consistent look & feel on all channels.

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Transactional

Email Design

Get inspired: transactional email designs

My go-to places for outstanding transactional email designs.

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Deliverability

Authentication

Dissecting the SPF record

Taking a closer look at the different parts of an SPF record.

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Deliverability

Authentication

An elementary explanation of the Sender Policy Framework

Why and how you should implement this form of email authentication.

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Transactional

Email Design

Unfolding the email

A deep dive into sender names, subject lines, and pre-headers

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Deliverability

Infrastructure

How we get your emails to the inbox

Discussing three factors of deliverability that matter to us.

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Insights

Marketing

The 12 days of Christmas preparation

Email Experts share their thoughts on preparing your email program.

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Transactional

Marketing

Exceeding expectations with order confirmations

5 Elements in Order Confirmations that will surprise your customers.

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Insights

Privacy

The End of Privacy Shield

An analysis of the Schrems II case and its consequences.

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Deliverability

Infrastructure

Increase the deliverability of your transactional emails

Best Practices to make sure your (transactional) emails hit the inbox.

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Transactional

Email Design

The Inverted Pyramid

Email design skills we can learn from a journalistic framework.

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Transactional

Marketing

5 reasons to care about transactional email marketing

Statistics and industry knowledge about your most-read emails.

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Deliverability

Infrastructure

The Simple Mail Transfer Protocol (SMTP) explained

A  comprehensible explanation of the standard email protocol.

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Deliverability

SPAM

Stopping web form spam with Do-It-Yourself tips

6 DIY techniques (+ some tools) to prevent the misuse of your web forms.

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Transactional

Email Design

The ins & outs about dark mode for (transactional) email

How dark mode setting influences your email and how to deal with it.

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Transactional

Basics

A short guide to transactional email

About the one message that needs to hit your customer's inbox.

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Transactional

Email Design

Dynamic PDF Attachments

Sending a 'portable document format' file the right way;  the why and how.

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Deliverability

Basics

Understanding deliverability

How good  behavior can get your emails to the inbox.

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Deliverability

SPAM

Is My Email Domain Blocklisted?

Here's what to do when your emails stop hitting the inbox.

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Deliverability

Basics

A short guide to email safety: Domain Authentication

Keeping your emails &  customers protected in a world of phishing.

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Insights

Trends

Emerging email (marketing) trends in the 2020's

Our take on the most prominent email trends for the twenty-twenties.

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