Flowmailer Resources

The power of visualization in transactional email

Convey your message better using visual stimulation.

The Dedicated IP dream

Why 'dedicated IP' sounds like a great idea, but probably isn't for you.

Architecting email in a composable business

An efficient and user-friendly way of scaling your email strategy.

Why recipients mark your transactional email as SPAM

Taking a look at complaints: what causes them and how to fix them.

Branding in transactional email

Three ways to make sure your brand pops out in the inbox

What we've learned at the Email Marketing Automation Summit

From Maslow to clever copywriting, applied to transactional email.

How AI can help you write better email content

Thoughts on using Artificial Intelligence for email (written by AI)

Two-Factor Authentication (2FA) Explained

An important safety measure to protect your accounts.

The Fonts Issue: What font to use for your emails?

A guide to using fonts that work for your brand's emails.

Adding transactional email to the marketing mix at Zusss

How Zusss is creating a consistent look & feel on all channels.

Get inspired: transactional email designs

My go-to places for outstanding transactional email designs.

Dissecting the SPF record

Taking a closer look at the different parts of an SPF record.

An elementary explanation of the Sender Policy Framework

The basics of the first form of email authentication.

Unfolding the email

A deep dive into sender names, subject lines, and pre-headers

How we get your emails to the inbox

Discussing three factors of deliverability that matter to us.

The 12 days of Christmas preparation

Email Experts share their thoughts on preparing your email program.

Exceeding expectations with order confirmations

5 Elements in Order Confirmations that will surprise your customers.

The End of Privacy Shield

An analysis of the Schrems II case and its consequences.

Increase the deliverability of your transactional emails

Best Practices to make sure your (transactional) emails hit the inbox.

The Inverted Pyramid

Email design skills we can learn from a journalistic framework.

5 reasons to care about transactional email marketing

Statistics and industry knowledge about your most-read emails.

The Simple Mail Transfer Protocol (SMTP) explained

A  comprehensible explanation of the standard email protocol.

Stopping web form spam with Do-It-Yourself tips

6 techniques (+ some tools) to prevent misuse of your web forms.

The ins & outs about dark mode for (transactional) email

How dark mode setting influences your email and how to deal with it.

A short guide to transactional email

About the one message that needs to hit your customer's inbox.

Dynamic PDF Attachments

Sending a 'portable document format' file the right way.

Understanding deliverability

How good  behavior can get your emails to the inbox.

Is My Email Domain Blocklisted?

Here's what to do when your emails stop hitting the inbox.

A short guide to email safety: Domain Authentication

Keeping your emails &  customers protected in a world of phishing.

Emerging email (marketing) trends in the 2020's

Our take on the most prominent email trends for the decade.