Flowmailer Resources

Your go-to place for transactional email and email deliverability content

Transactional

Design

The power of visualization in transactional email

Convey your message better using visual stimulation.

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Deliverability

Infrastructure

The Dedicated IP dream

Why 'dedicated IP' sounds like a great idea, but probably isn't for you.

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Insights

Development

Architecting email in a composable business

An efficient and user-friendly way of scaling your email strategy.

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Deliverability

SPAM

Why recipients mark your transactional email as SPAM

Taking a look at complaints: what causes them and how to fix them.

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Transactional

Marketing

Branding in transactional email

Three ways to make sure your brand pops out in the inbox

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Insights

News

What we've learned at the Email Marketing Automation Summit

From Maslow to clever copywriting, applied to transactional email.

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Transactional

Marketing

How AI can help you write better email content

Thoughts on using Artificial Intelligence for email (written by AI)

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Insights

Authentication

Two-Factor Authentication (2FA) Explained

An important safety measure to protect your accounts.

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Transactional

Email Design

The Fonts Issue: What font to use for your emails?

A guide to using fonts that work for your brand's emails.

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Transactional

Case Study

Adding transactional email to the marketing mix at Zusss

How Zusss is creating a consistent look & feel on all channels.

Read article

Transactional

Email Design

Get inspired: transactional email designs

My go-to places for outstanding transactional email designs.

Read article

Deliverability

Authentication

Dissecting the SPF record

Taking a closer look at the different parts of an SPF record.

Read article

Deliverability

Authentication

An elementary explanation of the Sender Policy Framework

The basics of the first form of email authentication.

Read article

Transactional

Email Design

Unfolding the email

A deep dive into sender names, subject lines, and pre-headers

Read article

Deliverability

Infrastructure

How we get your emails to the inbox

Discussing three factors of deliverability that matter to us.

Read article

Insights

Marketing

The 12 days of Christmas preparation

Email Experts share their thoughts on preparing your email program.

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Transactional

Marketing

Exceeding expectations with order confirmations

5 Elements in Order Confirmations that will surprise your customers.

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Insights

Privacy

The End of Privacy Shield

An analysis of the Schrems II case and its consequences.

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Deliverability

Infrastructure

Increase the deliverability of your transactional emails

Best Practices to make sure your (transactional) emails hit the inbox.

Read article

Transactional

Email Design

The Inverted Pyramid

Email design skills we can learn from a journalistic framework.

Read article

Transactional

Marketing

5 reasons to care about transactional email marketing

Statistics and industry knowledge about your most-read emails.

Read article

Deliverability

Infrastructure

The Simple Mail Transfer Protocol (SMTP) explained

A  comprehensible explanation of the standard email protocol.

Read article

Deliverability

SPAM

Stopping web form spam with Do-It-Yourself tips

6 techniques (+ some tools) to prevent misuse of your web forms.

Read article

Transactional

Email Design

The ins & outs about dark mode for (transactional) email

How dark mode setting influences your email and how to deal with it.

Read article

Transactional

Basics

A short guide to transactional email

About the one message that needs to hit your customer's inbox.

Read article

Transactional

Email Design

Dynamic PDF Attachments

Sending a 'portable document format' file the right way.

Read article

Deliverability

Basics

Understanding deliverability

How good  behavior can get your emails to the inbox.

Read article

Deliverability

SPAM

Is My Email Domain Blocklisted?

Here's what to do when your emails stop hitting the inbox.

Read article

Deliverability

Basics

A short guide to email safety: Domain Authentication

Keeping your emails &  customers protected in a world of phishing.

Read article

Insights

Trends

Emerging email (marketing) trends in the 2020's

Our take on the most prominent email trends for the decade.

Read article

Transactional

Design

The power of visualization in transactional email

Convey your message better using visual stimulation.

Read article

Transactional

Marketing

Branding in transactional email

Three ways to make sure your brand pops out in the inbox

Read article

Transactional

Marketing

How AI can help you write better email content

Thoughts on using Artificial Intelligence for email (written by AI)

Read article

Transactional

Email Design

The Fonts Issue: What font to use for your emails?

A guide to using fonts that work for your brand's emails.

Read article

Transactional

Case Study

Adding transactional email to the marketing mix at Zusss

How Zusss is creating a consistent look & feel on all channels.

Read article

Transactional

Email Design

Get inspired: transactional email designs

My go-to places for outstanding transactional email designs.

Read article

Transactional

Email Design

Unfolding the email

A deep dive into sender names, subject lines, and pre-headers

Read article

Transactional

Marketing

Exceeding expectations with order confirmations

5 Elements in Order Confirmations that will surprise your customers.

Read article

Transactional

Email Design

The Inverted Pyramid

Email design skills we can learn from a journalistic framework.

Read article

Transactional

Marketing

5 reasons to care about transactional email marketing

Statistics and industry knowledge about your most-read emails.

Read article

Transactional

Email Design

The ins & outs about dark mode for (transactional) email

How dark mode setting influences your email and how to deal with it.

Read article

Transactional

Basics

A short guide to transactional email

About the one message that needs to hit your customer's inbox.

Read article

Transactional

Email Design

Dynamic PDF Attachments

Sending a 'portable document format' file the right way.

Read article

Deliverability

Infrastructure

The Dedicated IP dream

Why 'dedicated IP' sounds like a great idea, but probably isn't for you.

Read article

Deliverability

SPAM

Why recipients mark your transactional email as SPAM

Taking a look at complaints: what causes them and how to fix them.

Read article

Deliverability

Authentication

Dissecting the SPF record

Taking a closer look at the different parts of an SPF record.

Read article

Deliverability

Authentication

An elementary explanation of the Sender Policy Framework

The basics of the first form of email authentication.

Read article

Deliverability

Infrastructure

How we get your emails to the inbox

Discussing three factors of deliverability that matter to us.

Read article

Deliverability

Infrastructure

Increase the deliverability of your transactional emails

Best Practices to make sure your (transactional) emails hit the inbox.

Read article

Deliverability

Infrastructure

The Simple Mail Transfer Protocol (SMTP) explained

A  comprehensible explanation of the standard email protocol.

Read article

Deliverability

SPAM

Stopping web form spam with Do-It-Yourself tips

6 techniques (+ some tools) to prevent misuse of your web forms.

Read article

Deliverability

Basics

Understanding deliverability

How good  behavior can get your emails to the inbox.

Read article

Deliverability

SPAM

Is My Email Domain Blocklisted?

Here's what to do when your emails stop hitting the inbox.

Read article

Deliverability

Basics

A short guide to email safety: Domain Authentication

Keeping your emails &  customers protected in a world of phishing.

Read article

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