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    The success story of...

    Van Gogh Museum

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    The team at the Van Gogh Museum realized that changes needed to be made to ensure the right brand experience for the customers through all of the museum's communications. In line with this vision, the Van Gogh Museum uses Flowmailer to ensure that the transactional messages flow seamlessly within the customer journey.

    The Van Gogh Museum's brand experience

    With the right brand experience you ensure that you create a unity between the media expressions, that they are recognizable and that it suits the company. If this is all handled, you can say that your company has the perfect brand experience. In line with this idea, the Van Gogh Museum uses Flowmailer to seamlessly integrate its transactional communication on a visit to the museum within the customer journey. This sounds logical, however, how often does it not happen that the brand experience is left completely separate from the moment a company converts a prospect into a 'royal customer'.

    Nothing could more true for the Van Gogh Museum. Both the ticket email and the service emails that the visitor receives prior to a visit to the museum fit seamlessly with the earlier communication within the customer journey.

    The story of the Van Gogh Museum

    Customer journey. The Van Gogh Museum uses Flowmailer to seamlessly integrate its transactional communication on a visit to the museum.

    • Brand experience

    • Transactional and marketing communication integrated

    • Personalized expressions

    • Strengthening brand experience

    • Increase customer value

    Interesting outcomes

    Better

    Customer experience

    100%

    Brand experience with customers

    100%

    Grip on delivery

    High

    Customer value
    "With the right brand experience you ensure that you create a unity between the media expressions, that they are recognizable and that it suits the company."

    The messages that are sent through Flowmailer are in line with the company’s style layout and also highly personalized. For example, the email sent two days prior to a visit can also offer the visitor the opportunity to view a personalized video. In the near future, this email will be expanded with the possibility of booking a 'forgotten' multimedia tour.

    All in all, an approach that firstly results in a strengthening of the customer experience and secondly generates an increase in the customer value. By using Flowmailer, the Van Gogh Museum creates a win-win situation.

    Why Flowmailer?

    • Analyse your transactional communication

    • Get in control of what you send

      Excellent and fast delivery

      Reliable and secure

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