Transactional email

The messages that need to get across

Being one of the few messages your customers really await, transactional email requires attention and great organization.

Transactional email is always triggered by its receiver, either directly or indirectly, making deliverability vital. You will survive one out of ten newsletters not arriving, but losing 10% of your invoices causes a big problem.

Use cases transactional email

Following up on your customer's actions

When your customer demands you to take action, you're expected to do so as quick as possible. In transactional email, this results in:

‍Order confirmations: When you own a webshop, sell festival tickets or run an online taxi service, your customers need to know if their payment succeeded.

Forgotten passwords: For users, forgetting a password is one of the most annoying things to happen. Logically, they want these kind of emails to arrive really quickly.

Multi factor authentication: To secure access to certain accounts, one could use multi factor authentication. As with forgotten passwords, customers want to log in as quick as possible, so rapid email delivery is crucial.

Keep your recipients up to date

After your customers' first actions - purchases, opt-ins, et cetera - a quieter period will follow. But not for your transactional email, since you want to keep you customers up to date on their purchase or paid service. Examples of these kinds of emails:

track & trace in transactional email

Track & Trace: From the moment your customer places an order, he loves to know when and where to expect his delivery to happen. For their peace of mind, Track & Trace emails are excellent tools.

Notifications: Has something unexpected happened to your customer's order? Are certain conditions changing? Whatever happens, you want to keep your customers up to date with notifications.

End of trial: Is the usage of your service limited by a trial period? Don't surprise your customer with a sudden termination, but warn them in advance.

Create an overview for your recipients

Having your stuff in one place is always handy. In email, this happens all the time. Inboxes create overviews of several senders, subjects and dates. This helps your recipients get insights in their:


Paychecks: Its not unusual for employers to send their employees' paychecks per email. Using transactional email, the employee has an overview of all his paychecks, and you don't need to send them all individually.

Invoices: The same goes for invoices, only the relationship changes. With transactional email, your customers keep an overview of their monthly costs.

Order Lists: After shopping, it's helpful to send an overview of the ordered products or services. This makes it easy for your customer to check if all the products are correct, and if the services are delivered as expected.

The advantages of using Flowmailer

To be sure these emails really arrive, you choose Flowmailer's reliable delivery. Our platforms comes with tons of advantages. For instance, you always have access to:

responsive templates for transactional email

Powerful templates & features

With our templates, you're easily switching between different languages and brands. Use our endless features for better customer engagement. Responsive, even if your own system can't handle that.

More on templates & features

deliverability in Flowmailer

Incredible security and deliverability

Using Flowmailer, you never have to worry about the security of your and your customers' data. With SPF, DKIM and DMARC as a standard, we are making sure your email really gets delivered.

More on security & deliverability

tracking transactional email

24/7 insight in your email flows

With Flowmailer, you get 24/7 insight in your emails' behaviour. Keep track of what happens from the moment your email hits the inbox, and stay up to date when things did not go as planned.

More on email status & tracking

Am I sending transactional email?

You most likely are. Do you;
Own a webshop?
You're sending order and shipment confirmations. Probably password emails as well.

Run an online platform?
Think of the user notifications, two factor authentications and update emails from your customer platform.

Deliver services?
You're probably sending online invoices, update your customers on their usage, or send them tickets.