What are transactional emails?
Though there is no clear definition of the term, we all know them:
Messages that are mostly triggered by its recipient or as a result of the connection between a brand and the recipient. A recipient doesn't have to trigger the email but receives it nevertheless. They're crucial for your customers to receive, but also have a significant impact on your business. Imagine flaws within your deliverability, resulting in 25% of your order confirmations to land in spam, or invoices not even arriving. These messages determine your customer's next step. When your message doesn't arrive on time or not at all, this next step will be complaining.