As modern-day marketers, we're quickly satisfied with the software we use. If it does what it's supposed to do, works intuitively, and looks nice, we're good. But a lot is happening under the surface that we're not always aware of. On July 16, 2020, the Privacy Shield program was declared invalid by the European Court of Justice. A statement that immensely affects your tech stack but is still barely mentioned in the media. Why is it so crucial, and how does it affect your business?